Some time ago, Instagram announced it would be hiding likes for some of their accounts, so users would be able to see their likes but their followers wouldn’t. They then planned to extend this globally.
The response to this has been mixed, with some arguing that it is a good move to reduce the level of narcissism and insecurity some have associated with using the app.
Instagram’s CEO, Adam Mosseri expressed that the goal is to reduce the pressure users, especially youth, feel online.
“The idea is to try and depressurise Instagram — make it less of a competition — [and] give people more space to focus on connecting with people that they love, things that inspire them,” he said at the Wired25 conference. “But it’s really focused on young people.”
He’s expressed that this was a test, and that they were unsure of the impact it would have.
“We have to see how it affects how people feel about the platform — how they use the platform, how it affects creator ecosystem — but I’ve been spending a lot of time on this personally.”
But some influencers and celebrities are threatening to leave, as they are concerned about the impact it may have on their business model.
So, do likes matter to your business?